/00 Case study 03
Pure Leaf — landing page development.
A compliant, conversion-focused landing page for a CBD and cosmetics brand entering a heavily regulated, trust-sensitive category.
03
Scope of work
Landing page development
Year
2024
Platform
Shopify
The challenge
CBD products face unique trust barriers — visitors need lab results, ingredient transparency, and clear dosage information before they'll buy, but most CBD sites bury that information.
Our approach
We surfaced third-party lab testing and ingredient sourcing directly on the landing page above the fold, paired with a simplified product selector that recommends the right product based on a short quiz.
31%increase in conversion rate
19%fewer pre-purchase support tickets
4.7/5average review rating post-launch
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