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/00 Case study 04

Northwind Supply — full store rebuild.

A full Shopify Plus rebuild for an outdoor gear retailer outgrowing their legacy platform, with a focus on filtering, inventory clarity, and checkout speed.

Client
Northwind Supply
Industry
Outdoor Gear
Platform
Shopify Plus
Timeline
6 weeks
04
Scope of work
Full store rebuild
Year
2025
Platform
Shopify Plus

The challenge

Northwind's catalog had grown to over 800 SKUs across a dozen categories, but their old store's filtering and search made it difficult for customers to find what they needed, especially on mobile.

Our approach

We rebuilt the store on Shopify Plus with a faceted filtering system, real-time inventory indicators, and a streamlined one-page checkout. We also restructured the information architecture around use-case-based collections rather than just product type.

44%increase in site-wide conversion
2.1xincrease in pages per session
27%lift in average order value
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