/00 Case study 05
Lumen Beauty — theme design + cro audit.
A theme refresh and conversion audit for a skincare brand whose traffic had grown faster than its conversion rate.
05
Scope of work
Theme design + CRO audit
Year
2024
Platform
Shopify
The challenge
Lumen was acquiring traffic efficiently through influencer partnerships, but conversion rate had plateaued well below category benchmarks, and the team wasn't sure why.
Our approach
We ran a full CRO audit identifying friction points in the product page and cart, then redesigned the theme around clearer ingredient storytelling, routine-based product bundles, and a redesigned mobile product gallery.
29%increase in conversion rate
33%increase in bundle attach rate
2.0saverage page load time
05.1
05.2
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