/00 Case study 06
Cast Iron Co. — product page redesign.
A focused redesign of the product page template for a cast iron cookware brand, aimed at reducing pre-purchase uncertainty.
06
Scope of work
Product page redesign
Year
2024
Platform
Shopify
The challenge
Cookware is a considered purchase — customers had questions about seasoning, care, and compatibility that weren't being answered on the product page, leading to high abandonment and pre-sale support volume.
Our approach
We redesigned the product template to include a structured care and compatibility section, comparison sizing chart, and a curated 'complete the set' module, reducing reliance on customer support for pre-purchase questions.
26%increase in product page conversion
40%reduction in pre-sale support tickets
18%lift in average order value
06.1
06.2
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