/00 Case study 07
Verdant Coffee — subscription funnel.
A dedicated subscription funnel designed to convert one-time coffee buyers into recurring subscribers.
07
Scope of work
Subscription funnel
Year
2025
Platform
Landing page
The challenge
Verdant's one-time purchase rate was healthy, but very few customers converted to their subscription offering, which carried significantly better unit economics.
Our approach
We built a standalone subscription funnel with a roast-preference quiz, clear savings messaging, and flexible delivery cadence options presented before checkout rather than buried in account settings.
3.1xincrease in subscription sign-ups
22%of new customers now choose subscription
15%increase in 90-day retention
07.1
07.2
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