/00 Case study 09
Solace Wellness — migration + aov optimization.
A platform migration to Shopify Plus paired with a structured AOV optimization program for a fast-growing supplements brand.
09
Scope of work
Migration + AOV optimization
Year
2025
Platform
Shopify Plus
The challenge
Solace was migrating off a legacy e-commerce platform under a tight deadline, with zero tolerance for downtime or lost subscription data, while also wanting to materially improve average order value.
Our approach
We ran a phased, zero-downtime migration to Shopify Plus, preserving all subscription billing history, then layered in tiered free-shipping thresholds, post-purchase upsells, and bundle pricing to lift AOV.
0minutes of downtime during migration
24%increase in average order value
100%subscription data retained
09.1
09.2
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